Yuga Labs has had a blast with its Otherside Second Trip playtest. The Web3 gaming juggernaut knows how to stay in the limelight, whether it’s the endless mocking of its brazen toilet humor or its exorbitant ludicrous NFT access pass prices. Irrespective of the good side or the bad side, Yuga Labs stays in the conversation in the crypto and gaming world in equal parts. After the massive success of Dookey Dash, Yuga Labs eyes further scaling up its gaming venture by launching Otherside. Otherside Second Trip is a metaverse game and its latest playtest last month makes it a super promising game. The playtest had thousands of players in the lobby talking, interacting, and ready to leap into the other side. This is something you don’t see in other Metaverse games out there.
Yuga Labs' Chief Creative Officer Michael Figge has claimed that the "metaverse" experience offered by many platforms falls short in terms of density and user engagement. Figge expressed his views while speaking to Decrypt after a recent event. He argued that such platforms lack the immersive quality and number of users that can be found in Otherside, a metaverse platform developed by Yuga Labs. The real challenge lies in scaling the gaming community and bringing more and more people into the fold.
Otherside Second Trip Playtest
The lobby outlook was simple and minimalistic but it packed a whopping 7200 unique players per Yuga Labs. The playtest event had players divided into four teams, each led by a prominent personality in the Web3 space. Notable figures like content creator Bryce "Brycent" Johnson and Cordell "Champ Medici" Broadus, Snoop Dogg's son, served as team leaders. They motivated their players via voice chat to collect as many orbs as possible and feed them to the toads. Thousands of players frantically jumped and sprinted in a bid to collect the orbs. The winning team promised an exclusive NFT wearable called the "winged helmet."
However, it went boring pretty quickly for some gamers as the orbs collecting grinding proved monotonous. Spencer Tucker, Yuga Labs' Chief Gaming Officer, emphasized the importance of collaboration between the community, the Bored Ape Yacht Club, and Yuga Labs in building and testing Otherside. "This is a co-development with the players and the Otherside community more broadly," he said.
According to Tucker, Yuga Labs is not only collecting technical feedback and data points through these tests but also surveying the sentiment and reactions of players. He emphasized that the development process is iterative, meaning that feedback will be used to refine and improve Otherside.
Open Sourcing and User-generated content in Yuga Labs Otherside
Yuga Labs aims to adopt a more open development approach by periodically releasing new features. It gathers feedback on what people need from the platform, according to Michael Figge, Yuga Labs' Chief Creative Officer. "That's what you're going to see us rotating towards," he said.
If the plan succeeds, by the end of this year, Yuga Labs may open up the Otherside platform. This will enable the creation of user-generated content that will complement Yuga's work on the platform. Figge stated that the goal for success is that by December, users can build on Otherside without Yuga's involvement. He hopes that users will have all the necessary tools to build their own community, activations, and experiences.
Yuga Labs is currently facing a major challenge in their attempt to scale Otherside - their metaverse platform - from last year's highly successful NFT land drop to a fully-realized virtual world filled with engaging Bored Ape-themed narratives, social gameplay challenges, and a diverse collection of NFT avatars. According to data from CryptoSlam, Otherside has generated an impressive $1.25 billion in trading volume to date.
Unlike traditional AAA games that follow a more conventional approach to development, Yuga Labs is choosing to build in public and involve NFT holders in the developmental process, even though Otherside is still a work in progress. While many games are launched in an "early access" mode or undergo beta testing before release, Yuga Labs' demo appears to be at a very early stage. The technology behind Otherside seems to be more developed than the content at this point. Nonetheless, Yuga Labs is committed to creating a unique gaming experience that stands out in the market.
How will Yuga Lab Scale Up and Bring New Gamers Whilst Massive Entry Barriers?
Yuga Labs has prioritized its NFT holders who have invested in the startup's Web3 vision. Rather than limiting access, Yuga wants to empower its NFT holders to invite their friends or even lend out their access credentials to attract more users. For instance, Otherdeed landowners were given plus-one tickets to Second Trip, allowing NFT holders to act as gateways into the ecosystem. Additionally, Yuga recently launched a standalone web game, Dookey Dash, which allowed players to use the Delegate Cash service to enable another wallet to play the game without holding the access pass NFT.
Yuga Labs believes that these types of behaviors will drive engagement and contribute to scaling the platform. Dookey Dash, in particular, was a significant learning experience for Yuga Labs. The endless runner-style game generated a lot of buzz on Crypto Twitter for several weeks, with the Sewer Pass NFTs raking in $110 million worth of trading volume. The winner even flipped his NFT prize for $1.63 million worth of ETH.
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