Glover identifies the challenges faced by video games streamers and web3 content producers, who are interested in crypto space.
The gaming community has been openly skeptical toward integrating NFTs and tokens in video games. It can be due to various factors, including intense market speculation, unpredictable price fluctuations, instances of fraudulent activities, and concerns regarding publishers leveraging Web3 elements solely for huge profits.
Both mainstream game studios and independent developers of NFT games have found it difficult to go with the content flow. It's also been a challenge for streamers and video producers who have been interested in the cryptocurrency space. They may be having problems connecting with viewers when they use terms that don't always comply with the gaming community.
Don’t Over-Web3 It
In an interview at the 3XP conference, Glover highlights the gap: Web3 content producers should concentrate on social networking sites where relevant audiences already exist and thrive. He recommended avoiding leaning excessively into the "Web3" of it all.
In his statement to the media, he advised content creators to utilize platforms like TikTok, Snapchat, YouTube Shorts, and Instagram Reels to produce content as a normal creator does. Glover emphasized the importance of maintaining a balance. Furthermore, the creator suggested that while incorporating Web3 elements into gaming-related content is encouraged, it is crucial not to excessively focus on them.
Glover said, “Stay away from tokens”. He represents two well-known Fortnite players in Cody "Clix" Conrad and Kyle "Bugha" Giersdorf. Moreover, his notable portfolio includes Bryce "Brycent" Johnson, a developer of Web3 gaming content.
Glover thinks that if they want to speed up expansion, content makers should refrain from including jargon and complicated crypto and NFT terms. This will allow them to acquire the interest of their viewers from the beginning.
Darren Glover Share Ideas to Improve Web3 Content
Glover provided a more detailed explanation by acknowledging that the general sentiment towards NFTs is currently unfavorable. In the context of content creation, he specifically mentioned that if creators incorporate NFT-related references in the intro of their content and subsequently express dissatisfaction with its performance, they need to take a moment for self-reflection.
By highlighting the term "look in the mirror," Glover emphasized the need to critically evaluate their approach. He implied that by immediately centering their content around NFTs, creators might be isolating their audience. They might be appearing overly focused on the concept rather than delivering engaging content. The statement implies that creators should understand whether their content's dependency on NFTs might be impacting its appeal and reception. He encouraged them to re-evaluate strategies and find a more balanced and captivating approach to content creation.
Before extending content to the Web3 niche, Glover pointed out the importance of being "entertaining, trustworthy, and informative". He added that "there are hundreds of thousands of games on Steam," offering plenty of content options for creators to identify interesting titles to capture the audience. There's a lack of understanding about the industry when it comes to the obstacles to entering it. Many well-known content creators have burned out because of the pressure and expectations, despite the misconception that their employment consists solely of playing video games all day. In addition, it might take years for creators to build a loyal audience.
"It's incredibly challenging to gather content ideas and create authentic content. You can't just turn on the switch tomorrow and have a full-time job," Glover remarked. "The successful ones that are mentioned have been doing it for eight to ten years.”
Twitch Faced Backlash for Changing Branding Policies
Recently, popular streaming service Twitch made the headlines with intense criticism after announcing intentions to change its content marketing restrictions this month. Twitch announced that it would make it impossible for creators to include banner ads and sponsorship logos in their streams, thereby reducing their capacity to make money. Following a public outcry, the platform quickly changed its mind about that choice.
For content producers who are doubtful of current centralized leaders, Glover feels that decentralized streaming sites can offer an alternative. However, decentralized players must improve their storylines in order to appeal to the general public. He believes that avoiding the use of crypto jargon and difficult terminology is the first step. However, Glover views an opportunity for decentralized alternatives to develop over time given the criticism against Twitch and other possible drawbacks to relying on centralized networks.
“Tomorrow, Twitch could just say: ‘We're going out of business, see you later,’ and you lose everything that you had on there,” he said. “However, [with] these decentralized, blockchain-built streaming community-based platforms, you own your community, so to speak. You can take them off-chain with you, which is huge.”
The web3 technology and the decentralized web provides endless opportunity and content ideas to creators. Many notable content creators are playing a critical part to educate their audience and explain the concept of blockchain and cryptocurrency in an effective way.
Summary: Darren Glover's Tips for Video Game Streamers and Content Creators on Navigating Web3 Challenges
Darren Glover delves into the challenges that video game streamers and Web3 content creators face when entering the crypto space. Skepticism about the use of NFTs in gaming, fraudulent activities, and profit-driven Web3 elements all pose challenges. Glover advises content creators to balance content creation with Web3 elements, with a focus on well-known social platforms. He recommends TikTok, YouTube Shorts, and Instagram Reels to avoid excessive jargon. Recognizing the sentiment of NFT, he encourages introspection and a captivating approach. Glover emphasizes community ownership and decentralized streaming as an alternative to centralized platforms like Twitch. Within the Web3 landscape, notable creators contribute to educating audiences about blockchain and cryptocurrency.
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