Shocking $29 Billion Splurge: The Battle for Mobile Gamers Heats Up
In the digital playground of 2023, the mobile gaming industry has experienced transformative growth and innovation, marked by an impressive $29 billion investment in user acquisition (UA) efforts by app developers around the globe This immense financial commitment underscores the fierce competition and strategic endeavors undertaken by companies to captivate and retain new players A standout figure in this expenditure is the United States, which contributes over 40% to the global UA spending, highlighting its leading role in the mobile gaming market UA Spending and Geographic Trends The staggering $29 billion allocated for UA campaigns globally in 2023 paints a vivid picture of the strategic importance app developers and marketers place on attracting new users The United States, taking the forefront, invested $12...
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