$29 Billion Splurge: The 2023 Surge in Mobile Gaming Spendings Revealed
In the rapidly evolving landscape of the mobile gaming industry, 2023 marked a year of significant advancements and strategic investments aimed at enticing a fresh wave of users into the fold Developers across the globe channeled a staggering $29 billion into marketing efforts, according to a comprehensive analysis by AppsFlyer in their “The State of Gaming App Marketing – 2024 Edition ” Spearheading these investments, the United States emerged as a frontrunner, accounting for more than 40% of this global expenditure This article delves into the insights provided by the report, which draws from anonymous data across 15,000 gaming apps, unveiling the shifts in market trends, monetization methods, and the types of games capturing the lion's share of ad spending The Global Gaming Industry Spent $29 Billion To Acquire New Users The gaming sector's commitment to expanding its user base in the last year was underscored by the hefty $29 billion invested worldwide...
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