Daily Insights: Updates on Crypto, Blockchain, NFTs, Web3, and Play-to-Earn Gaming

Unleash the Future of Blockchain Gaming and Web3 with ZBD in an interview: Where Fun Meets Bitcoin Rewards and Developer Empowerment. In this in-depth exploration, we delve into the world of ZBD, or Zebedee, a trailblazing player in the realm of web3 gaming. Renowned for their successful games that reward players in Bitcoin, ZBD is set to redefine the gaming landscape. Join us as we interview Ben Cousens, the Chief Strategy Officer of Zebedee, who shares insights into the fascinating world of blockchain gaming, the Lightning Network, and the fusion of technology and entertainment. Discover the significance of ZBD's approach in making gaming sustainable, and gain a glimpse into the future of web3 gaming, where simplicity and player incentives are key trends in this ever-evolving industry. In the captivating world of blockchain gaming and web3, an interview with Ben Cousens, the Chief Strategy Officer of Zebedee, sheds light on the fascinating landscape of ZBD, also known as Zebedee. This pioneering player in the web3 gaming industry is making waves with its innovative approach to gaming, driven by trends that promise to reshape the gaming experience.ZBD, with its intriguing recursive acronym, "Zebedee Empowers Bitcoin Enabled Digital Economy Engines," stands out for its successful games that reward players with Bitcoin. The core of their offering is an API for the Lightning Network, Bitcoin's second layer of scaling. This network proves to be an ideal fit for the gaming industry, particularly for games that rely on microtransactions. Players can now engage with these games and earn Bitcoin as they play, all thanks to ZBD's approach, which emphasizes simplicity and player incentives.Web3 gaming, in the past, faced challenges that led to overhyped expectations and a lack of readiness in the market. High inflation and interest rates affected the industry's growth, but the real issue was the complexity of the technology and the limited user base. Developers found it challenging to create a user-friendly experience. Zebedee's mission is to simplify this process and create sustainable relationships between developers and gamers. Their approach allows developers to share a portion of their earnings with players, and rewards start small but grow as more players join, ensuring long-term viability.One of the key trends in the industry is simplicity. Zebedee's emphasis on simplicity in game design and player incentives is crucial. Overly complex tokenomics, DAOs (Decentralized Autonomous Organizations), and NFTs (Non-Fungible Tokens) can overwhelm players and lead to user drop-offs. The focus on casual games with low friction onboarding sets Zebedee apart from other web3 gaming platforms. In these games, players can easily start earning Bitcoin without the need for complex setups.Zebedee's approach not only benefits players but also empowers developers to make their games more sustainable. The rewards shared with players create a different and more sustainable relationship between developers and gamers. It's a win-win situation where players enjoy the games and developers can sustainably monetize their creations.The future of web3 gaming, according to Zebedee, is optimistic but realistic. They acknowledge that full-scale adoption of web3 and tokenized game economies will take time, possibly a decade or more. The current focus should be on what technology can truly achieve today, such as microtransactions and simple value propositions, while avoiding overcomplication. While the full vision of a metaverse in the gaming world is exciting, it's a journey that may take a considerable amount of time to fully realize.In summary, Zebedee is at the forefront of the web3 gaming revolution, offering a simplified and sustainable approach to gaming that benefits both developers and players. Their unique approach, driven by trends of simplicity and player incentives, is poised to reshape the gaming landscape. As the gaming world evolves, Zebedee's vision for the future emphasizes realistic timelines for the adoption of web3 gaming, acknowledging the complexities and challenges ahead.

In the dynamic world of blockchain technology, where innovation never sleeps, the 2023 Future Blockchain Summit emerges as a beacon of insight and opportunity. From October 15 to 18, in the vibrant backdrop of Dubai, this year's summit brought together renowned experts, influential game studios like Square Enix, and enthusiastic crypto enthusiasts to explore the forefront of Web3, cryptocurrency, and gaming. Dive into the captivating trends that are reshaping the industry, as we uncover the secrets behind Bitcoin incentives, the power of secure crypto asset custody, and the promising future of in-game advertising. Join us on this thrilling journey into the heart of Web3's transformative potential. In the fast-evolving landscape of blockchain technology and the burgeoning Web3 era, the 2023 Future Blockchain Summit held in Dubai from October 15 to 18 proved to be an indispensable event. This immersive blockchain summit welcomed a diverse assembly of experts and luminaries who are at the forefront of the crypto, NFT, and gaming realms.The summit, attended by individuals and organizations from over 50 nations, unveiled groundbreaking trends and transformations. Notable luminaries such as 1inch, Binance, BitGo, Circle, and many more shared their insights and perspectives, providing a glimpse into the latest developments within the blockchain, cryptocurrency, and Web3 sectors.One of the prominent trends that took center stage was the emphasis on secure crypto asset custody. The growing importance of this sector in the ever-expanding Bitcoin ecosystem was underscored. Companies like BitGo and others enlightened the audience about innovations in custody regulations, offering insights into the critical role of custody in addressing security concerns, promoting investor confidence, and ensuring regulatory compliance.Furthermore, the summit celebrated the fusion of blockchain technology with gaming, a trend gaining considerable momentum. Renowned game studios like Square Enix and Fumb Games showcased the transformative power of blockchain technology within the gaming industry. Ludo Zenith, a creation of Square Enix, experienced an astonishing 82% boost in ARPDAU, post the integration of ZBD rewards. Meanwhile, Fumb Games' Bitcoin Miner witnessed a remarkable tenfold increase in day 30 user retention.The event also delved into the 'Climate Action through the New Web3 Economy program,' hosted in conjunction with COP28 in Dubai. This initiative spotlighted the potential of Web3 technology in addressing climate change, sustainability, and the path toward a net-zero future.Lastly, Enjinstarter, a leading Web3 launchpad, introduced 'AYA,' a pioneering launchpad focused on the impact and sustainability space. With a mission to raise awareness about climate action and contribute to the UAE's net-zero strategy for 2050, it showcased the commitment of Web3 pioneers to meaningful change.In essence, the Future Blockchain Summit 2023 was not merely a conference but a glimpse into the future. It unveiled the remarkable synergy between blockchain, gaming, and Web3 technology, while also underlining the critical role of secure crypto asset custody and sustainability in this rapidly evolving landscape. The event, with its illustrious participants and cutting-edge insights, undoubtedly cemented its status as a pivotal milestone in the Web3 revolution.

In a significant development for the gaming industry, Formula E has introduced "Formula E: High Voltage," a blockchain-based non-fungible token (NFT) collection game that is set to redefine the future of racing gaming. This marks a departure from the traditional racing game model and has ignited discussions about the direction of Formula E's foray into gaming and the broader landscape of blockchain gaming."Formula E: High Voltage" is poised to offer an exciting gaming experience where players can collect, train, and manage unique NFT cars and drivers with varying rarities and special skills. The game features the latest GEN3 race car, ensuring an electrifying electric racing experience. Gamers can select from an array of official and fantasy cars and drivers, including the 2023 ABB FIA Formula E World Champion, Jake Dennis, and his Andretti Porsche 99X Electric GEN3. Notably, the game is integrated into the REVV Motorsport ecosystem, creating a connected world of blockchain-based motorsport gaming that extends well beyond Formula E.Underpinning the game's functionality is the use of Flow, a sustainability-focused blockchain platform known for its energy efficiency. Flow employs a Proof-of-Stake consensus mechanism, promoting efficient transactions while minimizing energy consumption. Remarkably, minting an NFT on the Flow blockchain consumes less energy than a standard Google search or a single Instagram post, highlighting the environmental sustainability aspect of this technology.However, the introduction of blockchain technology into the gaming sphere has sparked debates. Prominent game developers like Square Enix and Ubisoft have also ventured into blockchain gaming, but they have faced skepticism and criticism for diverting resources away from traditional gameplay elements to focus on blockchain integration and NFT mechanics. The concerns raised by these ventures resonate with sentiments from the gaming community, as seen in the GDC State of the Game 2023 survey, where a significant portion of developers expressed opposition to blockchain integration in their projects.Despite these reservations, Formula E's choice to embrace blockchain in the gaming world, especially with the collaboration with Animoca Brands, a prominent player in the gaming industry, showcases an alternative perspective. This partnership signifies Formula E's strategic move to leverage blockchain's potential to reshape the gaming landscape positively."Formula E: High Voltage" is more than just a game; it's a step into the future of gaming, combining cutting-edge technology with the excitement of electric racing. It caters to the growing gaming community while embodying Formula E's commitment to innovation and sustainability. Gamers, developers, and racing enthusiasts can look forward to an immersive and sustainable gaming experience, firmly rooted in the burgeoning world of blockchain technology.

In this exciting article, we delve into the transformative partnership between UBUNATION and We Love Football Academy, featuring prominent figures like Heissam Hartmann, Founder of UBUNATION, and Christian Alder, Founder of We Love Football Academy. This collaboration introduces a unique digital collectibles campaign, merging the worlds of compassion, kindness, and football. With a focus on youth empowerment and supporting worthy causes in South Africa, the campaign is set to make a significant impact. Gamers and enthusiasts will discover insights into the latest trends in digital collectibles, blockchain technology, and youth empowerment, all while exploring the world of football-themed accessories and the evolving landscape of Web3. In this comprehensive article, we delve into the innovative collaboration between UBUNATION and We Love Football Academy, spearheaded by prominent figures Heissam Hartmann, the Founder of UBUNATION, and Christian Alder, the Founder of We Love Football Academy. This groundbreaking partnership brings to the forefront a unique digital collectibles campaign that transcends mere collectibles, weaving together the values of compassion, kindness, and the passion for football. As we navigate the content, we discover a host of intriguing trends and topics.The campaign, aptly named "The WLFA Springbok Charity Collection," is the epicenter of our exploration. This digital collectibles series offers a distinctive one-of-a-kind experience, with each collectible featuring Springboks, a symbol of South African pride, donning an array of football-themed accessories. This blending of sports and digital art forms a fascinating confluence of two seemingly disparate worlds, united under the banner of a charitable cause.Heissam Hartmann and Christian Alder, both visionary leaders in their own right, are instrumental in driving this initiative. Their shared commitment to empowering South African youth and championing worthy causes underscores the humanitarian essence of this collaboration. The campaign underscores a noteworthy trend, as it leverages Polygon blockchain NFT technology to ensure secure ownership and enables participants to proudly showcase their support for We Love Football Academy.The article unfolds a series of essential trends. From the growing influence of blockchain technology in the gaming industry to the significance of philanthropic initiatives in the digital collectibles space, readers gain insights into the dynamic landscape of Web3. The combination of sports, blockchain, and digital art epitomizes the burgeoning trend of blending diverse domains, ushering in a new era of creative collaboration.As the article progresses, we recognize the critical role of in-game advertising and its potential in the gaming industry. This innovative approach to advertising maintains the gaming experience's integrity while offering a sustainable revenue source for developers. Notable game studios like Square Enix and Fumb Games are exemplars of how blockchain technology can amplify user retention rates and significantly impact the gaming sector.Finally, the "Climate Action through the New Web3 Economy program" is another highlight, emphasizing the role of Web3 in fostering sustainability. The discussion around Enjinstarter's 'AYA' project underscores the growing importance of impact and sustainability in the digital realm.In sum, this article provides a captivating exploration of the UBUNATION and We Love Football Academy partnership, underscoring the fusion of compassion, kindness, football, and philanthropy. Through a lens that encapsulates innovative technology, digital collectibles, and the empowerment of South African youth, readers gain a deep understanding of the trends and topics shaping the dynamic world of Web3 and blockchain technology. The visionary leadership of Heissam Hartmann and Christian Alder acts as a guiding light, illuminating the transformative potential of such collaborations.

Luxury cars meet cutting-edge technology in an unexpected fusion as Ferrari, the venerated Italian manufacturer of high-end sports cars, charts a course into the world of cryptocurrencies. This bold move is orchestrated under the keen eye of Enrico Galliera, Ferrari's Chief Marketing and Commercial Officer, who is navigating the company into uncharted waters. As the crypto wave sweeps through the world, Ferrari is positioning itself as an industry pioneer, with the iconic "Prancing Horse" emblem now synonymous with digital currency. This partnership with BitPay not only signifies a groundbreaking shift for the luxury automotive sector but also reflects the broader trend of finance and business transforming in the digital era. The tire tracks left by the likes of Elon Musk, Tesla's visionary CEO, and Mark Cuban, the owner of the Dallas Mavericks, demonstrate that the allure of cryptocurrencies is not lost on major players in the business world. As the crypto market continues to redefine how we perceive and handle money, Ferrari is driving at the forefront of this financial revolution, with its engines roaring in response to the demands of an ever-diversifying clientele.

In the fast-paced world of cryptocurrency and NFTs, Yuga Labs has emerged as a prominent player. The creator of Bored Ape NFTs, Yuga Labs had carved a niche for itself in the digital art world. However, recent market challenges and uncertainties have prompted the company to reevaluate its direction.Under the leadership of CEO Daniel Alegre, Yuga Labs is making bold moves. The shift towards the Otherside Metaverse project showcases a determination to adapt and thrive in an industry known for its dynamism. This decision, accompanied by employee layoffs, highlights the company's commitment to a future where innovation and resilience are paramount."This excerpt provides a glimpse into Yuga Labs' response to market challenges and introduces the role of CEO Daniel Alegre in shaping the company's future.

Shuji Utsumi, the Co-COO of Sega, has outlined the company's plans to embrace blockchain gaming, NFTs (Non-Fungible Tokens), and the challenges associated with integrating crypto wallets. This move reflects Sega's commitment to staying at the forefront of technology in the gaming industry.The article mentions the significant influx of $600 million in investments in the crypto gaming sector during the third quarter of the year, indicating growing investor interest in this field. Despite the challenges posed by bear markets, the gaming industry has remained strong and adaptable, continually incorporating new technologies to enhance user experiences.Sega is actively addressing the challenges associated with crypto gaming, particularly the integration of crypto wallets, which store NFTs. These wallets can be complex for users, requiring them to connect to platforms and sign transactions for activities such as buying and selling. Sega recognizes these difficulties and is taking a thoughtful approach to overcome them while enhancing the overall gaming experience.One way Sega is addressing these challenges is by partnering with blockchain company Double Jump.Tokyo and licensing its Sangokushi Taisen card game intellectual property. This collaboration has resulted in a trading card game (TCG) called "Battle of Three Kingdoms," featuring NFT cards based on the original 2005 game. This TCG is primarily aimed at Asian gamers and offers over 100 different cards at launch.Sega's licensing of the Sangokushi Taisen IP is a strategic move to revive the original game's essence while exploring new technological frontiers. It is considered a "win-win" project as it allows Sega to gain insights into blockchain gaming and NFT integration while preserving the integrity of their popular IPs.Shuji Utsumi expresses enthusiasm about the potential of NFTs to capture the feeling of owning a card. He emphasizes that despite the challenges, NFTs could revolutionize the gaming industry by introducing new player desires, such as owning digital assets and even making money from them.While Sega is cautious about introducing their major IPs into the crypto gaming space to avoid diluting their essence, they are actively exploring ways to monetize blockchain gaming. This cautious approach aligns with the broader industry trend of gradually incorporating blockchain and crypto technologies into well-known IPs.The article underscores the importance of the bigger picture in understanding Sega's business decisions. The gaming industry is continually evolving as new technologies impact gameplay, user experiences, and revenue generation. Blockchain technology, with its NFTs, has garnered significant interest within the gaming industry for its potential to revolutionize ownership and transactions in games.Challenges exist in integrating crypto wallets and blockchain technology, but the appeal of this convergence, as evidenced by the significant investments in Q3, is undeniable. It offers an opportunity to transform how players interact with in-game items, potentially leading to new revenue streams and more immersive gaming experiences.To progress in this direction, the industry needs to address these challenges, educate users, and facilitate a seamless transition into the world of blockchain gaming. Collaboration between developers, publishers, and blockchain companies is essential to create user-friendly solutions that merge blockchain technology and crypto wallets effectively.Sega's foray into blockchain gaming is part of a broader trend in the industry. Despite the challenges, the combination of gaming and blockchain holds enormous potential. With substantial investments flowing into the crypto gaming sector, it's clear that this area is exciting and promising. As the gaming industry continues to adopt new technologies like blockchain, we can anticipate significant changes in ownership, transactions, and gaming experiences. Sega, along with other industry players, is actively taking steps to adapt to these changes and remain a key player in the evolving world of blockchain gaming. In the world of gaming and blockchain technology, Sega is making strategic moves to ensure it remains a prominent player. Shuji Utsumi, Co-COO of Sega, shares insights into the company's plans in this exclusive interview. The article delves into Sega's foray into blockchain gaming, NFTs, and the associated challenges, with a focus on their collaboration with blockchain company Double Jump.Tokyo to bring the Sangokushi Taisen card game into the blockchain realm. Amid a surge of investments in the crypto gaming sector during the third quarter, this piece explores the industry's trends and challenges, highlighting the potential to reshape how players engage with in-game assets and experiences. Gamers should be attentive to the evolving landscape of blockchain gaming and NFTs, as Sega, a prominent player in the industry, embraces these technologies. In a recent interview, Shuji Utsumi, Co-COO of Sega, outlined the company's commitment to blockchain gaming and its strategy for staying on the cutting edge of technology.Investor interest in the crypto gaming sector has surged, with over $600 million pouring into the market in the third quarter of this year. This influx underscores the growing potential of crypto gaming, even amidst challenging market conditions. The gaming industry remains resilient, adapting to new technology trends, and offering gamers innovative experiences.However, Sega recognizes the challenges posed by crypto wallets and complex blockchain technology. These hurdles can deter potential users, necessitating user-friendly solutions and education. To address these issues, Sega has partnered with blockchain company Double Jump.Tokyo and licensed its Sangokushi Taisen card game intellectual property, resulting in the creation of "Battle of Three Kingdoms," a trading card game with NFT cards.The potential of NFTs to revolutionize the gaming industry is a driving force behind Sega's interest. Gamers may soon experience new desires, such as owning digital assets and making money within games, thanks to NFTs. Sega's cautious approach to integrating their major IPs into the crypto gaming space aligns with the industry's gradual shift towards blockchain and crypto technologies.While challenges persist, the convergence of gaming and blockchain offers enticing prospects. As the industry transitions to this new gaming paradigm, Sega and other companies are taking initiative to adapt, promising a dynamic future where gaming experiences, ownership, and transactions undergo substantial changes. Gamers can anticipate a more immersive and financially rewarding future in the world of blockchain gaming.

In this insightful article, we delve into the evolving landscape of blockchain gaming in Q3 2023. Our comprehensive overview explores the latest trends and key players in this dynamic industry. We'll discuss the dominance of Alien Worlds and Splinterlands as the top Web3 games and the rise of the move-to-earn paradigm. Notably, we delve into the transaction volumes of games like Axie Infinity and God's Unchained, shedding light on changing player preferences and trading dynamics in the world of NFTs. Furthermore, we examine the virtual worlds market, where excitement for metaverse and virtual world Dapps is on the rise. Our article also covers the impressive $600 million in funding raised for Web3 game initiatives in the quarter and the strategic investments by venture capitalists. Join us for a deep dive into the ever-shifting landscape of blockchain gaming. The blog provides an in-depth overview of the blockchain gaming landscape in Q3 2023, offering insights into various aspects of the industry, including NFTs, Dapp rankings, top Web3 games, and virtual worlds.Blockchain Games Overview:The blog acknowledges a slight slowdown in the momentum of blockchain games in the past quarter. However, it clarifies that this doesn't indicate a loss of consistency in the realm of Web3 adoption. Rather, it suggests a shift in the landscape due to the emergence of new technologies. Of note, social Dapps have been gaining traction, with increased user interest in social initiatives, although they currently hold an 11% market share. The introduction of new competitors like Skale, Base, and zkSync is reshaping the blockchain gaming market, aligning with the future of Web3 gaming.Top Web3 Games:The blog highlights that Alien Worlds and Splinterlands have consistently maintained their top positions in the Web3 games rankings. It mentions that the move-to-earn paradigm is gaining significant ground, with Sweat Economy and SuperWalk emerging as notable players in this space. These rankings are also analyzed from the perspective of transaction volumes, offering insight into player preferences and revenue streams.Web3 Games by Transaction Volumes:The article delves into the analytics, noting that Axie Infinity has been updated and continues to gain popularity, with its continued dominance anticipated. God's Unchained follows a similar trajectory, marked by a significant increase in trading volume since the launch of its current season. Notably, the latest NFT data reveals changes in trading volume, with newer entrants challenging established NFT groups like BAYC and Azuki. The emergence of Treasure DAO, a studio dedicated to casual games, is indicative of a growing interest in this genre.Virtual Worlds Overview:The blog acknowledges that this quarter witnessed a historic low in revenue and trading volume for virtual worlds. However, it underscores the increasing enthusiasm for metaverse and virtual world Dapps. Animoca Brands secured $20 million in funding, which is aimed at strengthening the Mocaverse ecosystem and promoting extensive use of Web3. Mocaverse aspires to become a hub for Web3 gaming, metaverse culture, and entertainment.Funding for Blockchain Projects:The article highlights that Q3 2023 saw an impressive $600 million in funding for Web3 game initiatives, bringing the total for the year to $2.3 billion. Although this figure represents only 30% of the capital raised in 2018, it is important to consider the unique market conditions of 2023. The blog points to A16z's Speedrun accelerator as a significant innovation in this quarter, with a plan to invest $75 million in pre-seed firms that combine gaming with technology. It emphasizes that venture capitalists are actively financing the next wave of Web3 gaming sensations, underscoring their confidence in the sector's future.Wrap-Up:In conclusion, the blog provides a detailed look at the dynamic landscape of blockchain gaming in Q3 2023. It underscores the industry's great promise, evident in the $2.3 billion invested thus far in the year, including a substantial $600 million in the most recent quarter. While certain games maintain their leadership, the emergence of projects like TreasureDAO and the shift toward the move-to-earn concept signify diverse gaming interests. The article suggests a bright future for blockchain gaming but emphasizes the need for adaptability due to the ever-evolving dynamics across industries and platforms. Gamers, take note: the Q3 2023 overview of the blockchain gaming landscape offers crucial insights to keep in mind. Despite a slight slowdown, blockchain gaming remains a dominant force in the Web3 world. It's essential to understand that this slowdown doesn't signal a loss of momentum but rather reflects a shifting landscape driven by emerging technologies.Top Web3 games, such as Alien Worlds and Splinterlands, continue to lead the pack, but the rise of the move-to-earn paradigm introduces new opportunities for players. Axie Infinity and God's Unchained are evolving and drawing increased trading volume, making them worth watching.In the virtual worlds sector, while revenue and trading volume may have seen a historic low, the excitement for metaverse and virtual world Dapps is on the rise. The $20 million in funding raised by Animoca Brands for Mocaverse underscores the increasing engagement in this space.Funding for Web3 game initiatives has soared, with $600 million raised in Q3 alone, totaling $2.3 billion for the year. Notably, venture capitalists are eager to invest in the next big Web3 gaming sensations, signaling a promising future.In a nutshell, the blockchain gaming landscape remains promising. While stalwarts like Alien Worlds and Splinterlands maintain their positions, emerging projects like TreasureDAO and the move-to-earn concept indicate a shift toward diverse gaming interests. As the industry evolves, adaptability and foresight will be paramount. Gamers should stay tuned for exciting developments in this ever-changing realm.

In this article, we delve into the innovative offerings of Xsolla, a leading global game commerce firm. From payment methods to the Web Shop, game sales, and their cutting-edge Xsolla Mall platform, we explore how Xsolla empowers game developers, content creators, and influencers. With recent acquisitions like Lightstream, Rainmaker, and API.stream, Xsolla is changing the landscape of content creation and distribution. We'll also discuss Xsolla's latest addition, the Headless Checkout in PayStation, and its significance in delivering seamless and immersive transaction experiences across all platforms. Furthermore, we'll analyze how Xsolla leads the way in cross-platform success, helping mobile game studios expand their reach and streamline their operations. Join us in this exploration of the latest trends and developments in the world of gaming and content creation. Xsolla is a pioneering global game commerce firm that offers a wide range of solutions to empower game developers and content creators. These solutions encompass payment methods, multi-platform publishing, the Web Shop, game sales, payout methods, cloud and web3 gaming, and the Xsolla Mall platform. Xsolla has made notable acquisitions, introduced a headless checkout system, and facilitated seamless cross-platform integration to maintain its competitive edge.One significant innovation is Xsolla's Headless Checkout, which enhances the PayStation product. This feature allows developers to customize the user experience, offering assets, personalized receipts, and unique checkout flows. The goal is to create a consistent and immersive transaction process, eliminating the need for users to be redirected to external windows during purchases.Xsolla's success in mobile gaming is evident with 40 of the top 100 mobile games adopting its Web Shop solution. Cross-platform integration has become crucial in the gaming industry, and Xsolla's platform helps mobile game developers expand their reach efficiently. By partnering with Xsolla, developers can reduce operational time by up to 30% compared to building their payment systems.The introduction of Xsolla Mall, an online space for influencers and game developers, offers custom-branded landing pages without the 30% app platform fee. This platform increases brand awareness, lowers customer acquisition costs, and enhances engagement and retention rates. Developers can also collect player data, offer in-game items, and leverage global payment options, while influencer networks and marketing campaigns boost growth opportunities.Xsolla's commitment to content creators is evident through its acquisitions of Lightstream, Rainmaker, and API.stream. Lightstream, a cloud-based streaming studio, simplifies live content creation for creators and viewers, while Rainmaker manages audiences and maximizes revenue. API.stream explores cloud-native output options, reinforcing Xsolla's commitment to live streaming innovation.Chris Hewish, Xsolla's CEO, emphasizes the company's dedication to delivering value to the gaming community through these acquisitions. In addition to Headless Checkout, Xsolla now offers more payment customization options for game developers and plans to unify its experience across platforms through the acquisition of AcceleratXR, an in-game server backend technology company.In summary, Xsolla is at the forefront of the gaming industry, offering innovative solutions to enhance game sales, cross-platform integration, content creation, and influencer partnerships. The company's recent acquisitions and technology enhancements demonstrate its commitment to shaping the gaming landscape. How Xsolla revolutionizes gaming with payment solutions, influencer partnerships, and content creation. Stay updated with industry trends.

In the world of mobile gaming, Hexacore is making waves by pioneering blockchain technology to enhance player engagement and ownership. This article delves into their latest venture, "Pocket Space," a space fantasy game drawing inspiration from renowned titles like My Little Universe, Brawl Stars, and Roblox. With a recent $3.5 million infusion of funding, Hexacore is poised to revolutionize the mobile gaming landscape, blending the best of Web3 and traditional mobile gaming. We'll explore how Hexacore's visionary CEO, Mikita Khazau, envisions a future where blockchain technology offers true ownership to players and how the company plans to shape the future of mobile web3 gaming through this innovative approach. Hexacore, an emerging player in the mobile gaming industry, is harnessing blockchain technology to transform player engagement and ownership in mobile gaming. Their flagship game, "Pocket Space," draws inspiration from popular titles like My Little Universe, Brawl Stars, and Roblox, offering players ownership of in-game assets and their time spent playing.With a recent injection of $3.5 million in funding, Hexacore is accelerating the development and launch of Pocket Space, promising a revolutionary gaming experience that fuses elements of Web3 and traditional mobile gaming.Hexacore recognizes the challenge of retaining players' attention in a competitive gaming landscape and believes that blockchain technology can enhance player involvement. Mikita Khazau, CEO of Hexacore, emphasizes that true ownership of in-game assets and invested time through blockchain integration can significantly elevate player engagement, leading to higher player lifetime value and increased revenue.Pocket Space, influenced by games like My Little Universe, Brawl Stars, and Roblox, offers multiplayer modes, asset ownership mechanics, and a public marketplace to create an immersive gaming experience. Group modes encourage social interaction and collaboration, while players can trade assets for in-game currency, adding an economic dimension to the virtual world.Hexacore's roadmap for Pocket Space includes a community launch in Q4 2023, followed by a soft launch in the second half of 2024, enabling the company to gather player feedback for continuous improvement. The game is set to be available worldwide in 2025.Hexacore anticipates widespread adoption of crypto wallets among smartphone users, presenting an opportunity for leadership in mobile web3 publishing. The integration of blockchain technology in Pocket Space aligns with Hexacore's vision of providing true ownership and engagement to players.The $3.5 million in funding positions Hexacore to accelerate the development of Pocket Space and contribute to the transformation of the gaming industry through blockchain integration. The growing interest from both traditional and web3-focused investors in mobile gaming underscores the immense potential and opportunities in this sector.Hexacore's vision for Pocket Space represents a significant leap in mobile gaming, with the integration of blockchain technology and a commitment to offering players true ownership and engaging gameplay experiences. Hexacore is poised to reshape the future of mobile web3 gaming and redefine the gaming landscape. Gamers should keep an eye on Hexacore, a trailblazer in the mobile gaming industry, as they harness blockchain technology to redefine player engagement and ownership. With their flagship game "Pocket Space," inspired by popular titles like My Little Universe, Brawl Stars, and Roblox, players can enjoy true ownership of in-game assets and invested time. Hexacore's recent $3.5 million funding injection promises an exciting journey into the future of gaming. CEO Mikita Khazau envisions a world where nearly every smartphone user has a crypto wallet, creating opportunities for innovative gaming experiences. How Hexacore's 'Pocket Space' is revolutionizing mobile gaming with blockchain, offering true ownership and enhanced player engagement.

In a groundbreaking development for the mobile gaming industry, AdInMo, a leading platform for in-game advertising monetization, has joined forces with ZBD, a fintech leader known for providing instant Bitcoin incentives. This strategic alliance introduces a revolutionary shift in mobile game monetization by offering players incentives to engage with in-game advertisements. The article explores this innovative partnership, highlighting how AdInMo's InGamePlay brand adverts seamlessly blend into mobile games, allowing developers to generate revenue without compromising the gaming experience. ZBD's Bitcoin Lightning technology enables developers to reward users with tangible Bitcoin awards based on in-game ad-generated income, a game-changing approach that enhances player engagement and retention. The article delves into the impact of this collaboration, featuring insights from Kristan Rivers, AdInMo's co-founder and CEO, and detailing how the integration has already delivered remarkable results for Square Enix and Fumb Games. AdInMo, a leading platform for in-game advertising monetization in mobile games, has announced a strategic partnership with ZBD, a prominent fintech company known for offering instant Bitcoin incentives to gamers and developers. This collaboration aims to revolutionize mobile game monetization by providing gamers with incentives to engage with in-game displays and video advertisements.AdInMo's InGamePlay brand adverts seamlessly integrate into mobile games, allowing developers to earn revenue without compromising the players' experience. These ads are designed to blend in with the game environment, enhancing the overall gameplay. ZBD's innovative Bitcoin Lightning technology enables developers and publishers to reward their user base with tangible Bitcoin awards based on the income generated from in-game advertisements. This combination of in-game branding and player rewards is a groundbreaking approach that enhances player engagement and retention.Kristan Rivers, Co-Founder and CEO of AdInMo, emphasized the importance of innovating while enhancing player experiences. He mentioned that rewarded ad formats have been successful in hybrid monetization, benefitting both players and developers. The collaboration with ZBD introduces AdInMo's Rewarding InGamePlay format to the market, offering players rewards for engaging with the gameplay itself, not just during breaks, resulting in a win-win-win scenario for all stakeholders.The partnership between ZBD and Square Enix led to an impressive 82% increase in ARPDAU (Average Revenue Per Daily Active User) for Square Enix's Ludo Zenith. Additionally, Fumb Games' Bitcoin Miner witnessed a more than tenfold increase in day 30 user retention after integrating ZBD rewards. ZBD can now extend its focus to rewarding player attention throughout the gameplay, broadening its approach to mobile game monetization and retention through the collaboration with AdInMo.AdInMo's beta developer community program already has access to the new format, which seamlessly integrates with the company's existing software development kit (SDK). Developers can easily enable Bitcoin rewards for players, and revenue-sharing arrangements can be established between developers and their user base, without impacting the gameplay.Ben Cousens, Chief Strategy Officer at ZBD, expressed excitement about the partnership and emphasized the goal of improving performance within the gaming industry. He praised the unobtrusive nature of AdInMo's ads, highlighting that they do not disrupt players' enjoyment of the game.AdInMo's mobile in-game advertising platform offers immersive and personalized advertisements, expanding advertisers' reach to new demographics while providing developers with enhanced monetization opportunities. Their data-driven approach ensures non-intrusive ads that seamlessly fit into gameplay, increasing player satisfaction and participation. AdInMo's advanced data analytics ensure that players only see relevant ads tailored to their interests.ZBD, as an innovative fintech company, stands out for its work with the Bitcoin Lightning Network, enabling instantaneous worldwide transactions for gaming, internet, and application experiences. They offer developers tools for incorporating payment functionalities into products, attracting investment from global venture capitalists and renowned gaming studios.In summary, the partnership between AdInMo and ZBD represents a significant step in the evolution of in-game advertising and mobile game monetization. By seamlessly integrating ads and Bitcoin rewards into the gaming experience, this collaboration aims to enhance player engagement, increase developer revenue, and provide advertisers with a valuable and unobtrusive way to reach their target audience. Gamers should take note of the groundbreaking collaboration between AdInMo and ZBD, which promises a game-changing shift in the mobile gaming landscape. This strategic partnership introduces Bitcoin incentives for players who engage with in-game advertisements, enhancing the gaming experience. AdInMo's seamless integration of InGamePlay brand adverts allows developers to earn revenue without compromising gameplay, while ZBD's innovative Bitcoin Lightning technology rewards users with tangible Bitcoin awards. Notably, this approach has already yielded impressive results, with Square Enix's Ludo Zenith experiencing an 82% increase in ARPDAU and Fumb Games' Bitcoin Miner achieving over a tenfold boost in day 30 user retention. Gamers can now access in-game incentives by interacting with immersive displays and video ads, creating a win-win scenario for developers, players, and advertisers. With AdInMo's unobtrusive, data-driven approach, the gaming audience becomes more valuable in terms of attention and engagement. This transformative partnership is set to revolutionize mobile game monetization and player engagement, ensuring gamers enjoy a more rewarding experience. Discover how AdInMo's partnership with ZBD brings Bitcoin rewards to mobile gaming, revolutionizing player incentives and in-game ads.

In a groundbreaking collaboration, leading cryptocurrency exchange Coinbase and major crypto trading platform OKX have unveiled BIGTIME, a pioneering project poised to revolutionize both the gaming and blockchain sectors. BIGTIME, which has garnered substantial investments from notable players like Galaxy Digital, Animoca Brands, and Coinbase Ventures, aims to redefine the gaming experience by merging diverse historical settings with blockchain technology. This innovative initiative empowers players with NFTs, allowing them to customize avatars and trade in-game assets. We explore how this strategic partnership between Coinbase and OKX, along with BIGTIME's innovative token economy, has the potential to transform the gaming landscape, creating a more engaging and economically rewarding experience for gamers and investors alike. Coinbase and OKX have formed an exciting partnership to introduce BIGTIME, a groundbreaking fusion of gaming and blockchain technology, aiming to revolutionize the crypto and gaming industries. BIGTIME has been gaining significant attention and investments since 2021, with notable contributions from investors like Galaxy Digital, Animoca Brands, and Coinbase Ventures. The project's core mission is to reimagine gaming by combining various historical and futuristic settings, attracting the interest of both investors and gamers alike.BIGTIME sets itself apart by empowering players with the ability to customize avatars and acquire unique in-game items represented as Non-Fungible Tokens (NFTs) on the blockchain. This innovation adds a layer of ownership and economic value to in-game assets, allowing players to trade them in an open market, providing a novel way for players to benefit economically from their gaming achievements.The strategic partnership between BIGTIME and OKX aims to increase the visibility and accessibility of BIGTIME's token by introducing it on the OKX trading platform. This collaboration enhances BIGTIME's reach to a wider audience of investors and users through a well-established trading platform. Furthermore, BIGTIME has conducted successful NFT sales on Binance NFT, reinforcing its position in the competitive NFT space and demonstrating its commitment to building a robust ecosystem for gamers and investors.The inclusion of BIGTIME on Coinbase's spot market caused a remarkable 71% price surge within a few hours, resulting in a trading value of approximately $22 million. However, some analysts have expressed caution about potential sell-offs by early investors, which could introduce market volatility. Nevertheless, this surge highlights the significant influence that major cryptocurrency exchanges have on token prices and market activities.BIGTIME's unique token economy rewards players for their participation, time spent, and creativity within the platform through its native token, BIGTIME. This approach fosters a mutually beneficial relationship between players and developers, potentially setting a new standard in the gaming industry and making it more inclusive and rewarding for players.The collaboration between Coinbase and OKX to bring BIGTIME to the spot market represents a major milestone in the cryptocurrency and gaming industries. BIGTIME's innovative approach, merging blockchain with gaming and providing tangible rewards to players, has garnered substantial interest and investments, promising a paradigm shift in the gaming experience. With partnerships with OKX and successful NFT sales on Binance NFT, BIGTIME is actively expanding its presence in the evolving landscape of cryptocurrencies and gaming. The future looks promising for BIGTIME, potentially redefining how we perceive and engage with gaming in the digital era. Gamers should take note of the game-changing collaboration between Coinbase and OKX, resulting in the introduction of BIGTIME, a revolutionary gaming platform at the intersection of blockchain and gaming. BIGTIME promises players unprecedented autonomy to customize avatars and acquire unique in-game items represented as NFTs on the blockchain. This introduces a novel concept where gamers can derive real economic value from their in-game achievements. The inclusion of BIGTIME on Coinbase's spot market triggered an astounding 71% price surge within hours, underlining the significant influence of major crypto exchanges. However, gamers should stay cautious of potential market volatility due to early investors potentially selling off their holdings. BIGTIME's unique token economy rewards player engagement and creativity, fostering a symbiotic relationship between players and developers, making it a potential game-changer in the industry. The future looks promising for BIGTIME, which aims to redefine how gamers experience and engage with digital gaming in the digital era. Coinbase and OKX partner to launch BIGTIME, a game-changing blend of blockchain and gaming, reshaping crypto and gaming worlds.

Gamers diving into the world of Myria Studios and their gaming creations should keep in mind the innovative integration of blockchain technology. Myria Studios, the pioneering game development company, has redefined the gaming landscape with titles like ChainWars, Block Royale io, Moonville Farms, Metarush, and Zone Nine Survival. Each of these games offers a unique blend of immersive gameplay, captivating storytelling, and a strategic twist.However, the standout feature across all these titles is the utilization of blockchain technology, transforming in-game assets into non-fungible tokens (NFTs). Players have the opportunity to own, trade, and monetize these assets, adding an exciting layer of ownership and customization. Whether you're conquering the lunar terrain in Moonville Farms or surviving a post-apocalyptic world in Zone Nine Survival, the blockchain integration not only enhances the gaming experience but also opens up new possibilities for in-game economies. So, remember, Myria Studios isn't just redefining gaming; they're revolutionizing it with blockchain innovation. In this article, we delve into the thrilling realm of the Myriaverse, where Myria Studios, a trailblazing name in the gaming industry, has crafted a collection of standout titles. We explore five exceptional games, each with its own unique genre and innovative features. From the galactic warfare of "ChainWars" and the blockchain-integrated battle royale experience of "Block Royale io" to the lunar farming simulation of "Moonville Farms," Myria Studios showcases an array of trends in modern gaming. Additionally, "Metarush" brings hilarity to multiplayer gaming, and "Zone Nine Survival" introduces a groundbreaking 3D MMO-RPG with blockchain integration. Join us on this journey to discover the exciting, trend-setting world of Myria Studios and its Myriaverse games. Myria Studios, a prominent player in the gaming industry, has made a significant mark in recent years by creating immersive virtual worlds and pioneering innovative gaming experiences. This article takes you on a journey through the "Myriaverse," a collection of games developed by Myria Studios, highlighting five standout titles that have made their mark on the gaming scene.ChainWars: Unleashing Galactic WarfareChainWars is a flagship creation by Myria Studios, offering a futuristic warfare experience.The game features a digital collectible card game (DCCG) set in a world where machines have risen against humanity.It introduces blockchain technology by using original ChainWars game cards (NFTs) for battles and strategic gameplay.The game boasts captivating storytelling, strategic gameplay, and blockchain integration, making it a pinnacle of the gaming world.Block Royale io: Myria Studios' Battle Royale ExperienceBlock Royale io combines the popular battle royale genre with a unique twist.Players aim to top the leaderboard by defeating opponents, playing solo or teaming up with friends or online players.Competitive gameplay and blockchain integration add a fresh dimension to the battle royale experience, offering in-game property earning potential.Moonville Farms: Nurturing a Lunar LegacyMoonville Farms is a tycoon farming simulator set on the moon, where players build their lunar farming base.It blends the challenges of farming with an extraterrestrial setting and integrates blockchain technology for owning and trading in-game assets as NFTs.The game combines lunar farming, resource management, and blockchain innovation for a unique and engaging gameplay experience.Metarush: Hilarity Amidst ChaosMetarush is a multiplayer game that injects humor into the gaming experience as players navigate a whimsical virtual world.The objective is to reach the finish line first while facing comical obstacles and challenges.With bobble-head avatars and comical gameplay mechanics, the game encourages laughter and camaraderie among players, showcasing Myria Studios' dedication to entertaining experiences.Zone Nine Survival: Thriving Amidst ApocalypseZone Nine Survival is a 3D MMO-RPG set in a post-apocalyptic world, introducing blockchain integration to the survival game genre.It features a closed-economy model, emphasizing peer-to-peer trading and interactions.Players can choose between being part of a Guild or a Survivor, each with unique gameplay styles and objectives.Skills monetization and a player-driven marketplace create a complex and dynamic in-game economy.Myria Studios' commitment to innovative gameplay, storytelling, and blockchain integration has positioned them as a significant player in the gaming community. Their diverse portfolio of games in the Myriaverse offers a wide range of experiences, from epic galactic warfare to quirky, laughter-inducing challenges, and each game stands out for its unique blend of technology and entertainment. Myria Studios games, blockchain tech with gaming fun. Explore ChainWars, Block Royale io, Moonville Farms, Metarush, and Zone Nine Survival.

In a groundbreaking development for the web3 gaming industry, Immutable, a key player known for its innovation, has joined forces with Amazon Web Services (AWS), a global leader in cloud computing and infrastructure services. This strategic partnership is set to redefine the web3 gaming landscape, combining Immutable's expertise with AWS's robust infrastructure. The collaboration includes Immutable's participation in AWS's ISV Accelerate Program, and it highlights the growing recognition of Immutable's potential. By leveraging AWS's resources, Immutable aims to empower new game studios and enhance the development of web3 games, ultimately reshaping the gaming experience for a global audience. This article delves into the details of this game-changing collaboration, the services offered by AWS, and Immutable's position in the web3 gaming sphere, as well as its recent innovations and notable investor support. Immutable, a prominent player in the web3 gaming sector, has made a strategic alliance with Amazon Web Services (AWS), marking a significant development in the web3 gaming landscape. This collaboration is set to revolutionize web3 gaming by leveraging AWS's infrastructure and Immutable's expertise to empower game studios and drive innovation.Immutable has become part of AWS's ISV Accelerate Program, an exclusive platform for companies offering software solutions integrated with AWS. This recognition underscores Immutable's potential and grants access to a range of resources within the AWS ecosystem.John Kearney, Head of Startups at Amazon Web Services Australia and New Zealand, emphasized how AWS is supporting Immutable by onboarding new game studios, providing technical support, training, and up to $100,000 in AWS cloud credits through programs like AWS Activate and ISV Accelerate. This support accelerates global game launches and fosters innovation in the web3 gaming space.AWS, a global leader in cloud computing and infrastructure, offers a suite of services tailored for the gaming industry, including cloud gaming, game servers, security solutions, analytics, and AI/ML. By partnering with AWS, Immutable gains access to world-class resources and expertise that enhance its web3 gaming initiatives.Immutable's involvement in AWS's ISV Accelerate Program streamlines development processes and expands its reach by facilitating the onboarding of new game studios and providing them with essential resources for a global launch.AWS Activate, designed for startups, provides a platform for game developers to build on Immutable's blockchain. Participants gain access to technical support, training, and substantial AWS cloud credits, reducing development costs for game creators.Immutable offers a suite of integrated products and services for game developers, ensuring a seamless player experience and establishing a robust revenue engine for the gaming community.Immutable recently unveiled its zero-knowledge Ethereum Virtual Machine (zkEVM) in collaboration with Polygon Labs. The zkEVM promises to lower development costs, enhance security, and leverage Ethereum's network effects, advancing the creation of secure and efficient web3 games.Immutable's remarkable $2.5 billion valuation achieved in March 2022, following a $200 million Series C funding round led by Temasek, underscores its prominence in the web3 gaming domain. Investments from entities like Animoca Brands Corp. Ltd. and Tencent Holdings Ltd. further solidify Immutable's position in the industry.Immutable's vision extends beyond the present, with plans for multiple product launches and strategic industry collaborations in 2023 and beyond. The partnership with AWS is expected to drive significant advancements in the web3 gaming industry, promoting digital ownership and redefining the gaming experience through cutting-edge technology. Immutable and AWS are working together to expedite the integration of game studios into the web3 space, ushering in a new era of gaming. Gamers, take note of the game-changing collaboration between Immutable and Amazon Web Services (AWS) in the web3 gaming world. Immutable, a recognized innovator in this sphere, is partnering with AWS, a global cloud computing leader. This synergy promises to reshape the web3 gaming landscape, with Immutable gaining access to AWS's robust infrastructure and expertise, empowering game studios in the process.Immutable's inclusion in AWS's ISV Accelerate Program signifies its potential and commitment to web3 gaming, offering exciting opportunities for game developers. Through AWS Activate, game creators can access technical support, training, and substantial cloud credits, significantly lowering development costs.Furthermore, Immutable's groundbreaking zero-knowledge Ethereum Virtual Machine (zkEVM) technology, developed in collaboration with Polygon Labs, aims to enhance security and reduce development costs for more efficient web3 games. With a valuation of $2.5 billion and notable investor backing, Immutable's future looks bright, promising innovations, and strategic collaborations. Gamers can anticipate a more immersive and secure gaming experience with cutting-edge technology and authentic digital ownership at the forefront. Discover how Immutable's partnership with AWS is revolutionizing web3 gaming, reducing costs, and enhancing the gaming experience

SAGE Labs, a browser-based sci-fi game developed by the team behind Star Atlas on the Solana blockchain, has emerged as a remarkable success story. This article delves into the fascinating world of SAGE Labs, its innovative gameplay design, its record-breaking transaction volumes, and its impact on the Solana blockchain. We'll also explore the unique features that set SAGE Labs apart, the transparency initiatives taken by the developers, and the economic challenges faced by its parent company, Star Atlas. Join us on a journey through this futuristic gaming landscape, where the boundaries of blockchain gaming are being pushed, and innovative trends are taking center stage. SAGE Labs, a browser-based sci-fi game on the Solana blockchain developed by the creators of Star Atlas, has become a notable success story. It has pushed the boundaries of blockchain gaming and made a significant impact on the Solana blockchain. SAGE Labs, introduced as the successor to SAGE: Escape Velocity, offers an immersive gaming experience with on-chain gameplay, where every interaction requires users to sign transactions with their Solana-compatible wallets.SAGE Labs made headlines by recording 2,293,210 transactions in a single day, surpassing the total number of transactions on the Polygon network by a significant margin. This data indicates that SAGE Labs accounts for over 15% of the daily transaction volume on the Solana blockchain. However, questions have arisen about the composition of these transactions, with speculation regarding possible bot or automated account involvement.The high transaction count per player in SAGE Labs is a result of its design, where cryptocurrency involvement is required at every step. Players must have a Solana-compatible wallet with SOL or ATLAS tokens to create characters and progress in the game, leading to numerous on-chain transactions.The developers have introduced enhancements to gameplay, including an ATLAS transaction fee payment system and a decentralized character management system. Players are actively involved in fleet management, overseeing ship statistics and navigating an economic loop involving resource extraction, freighting, crafting, and more.ATMTA, the developer behind Star Atlas, has launched a toolset that allows developers from Solana and other blockchains to build their games within the game-themed ecosystem. The transparency and decentralization approach involve open-sourcing the game mechanics and documentation for SAGE Labs. Developers can now use ATLAS tokens for Solana trades, creating a more seamless gaming experience.Despite the success of SAGE Labs, it's important to consider the economic challenges faced by Star Atlas. In July, the company downsized its workforce by over 60% to adapt to market conditions and reduce overhead costs, with a focus on securing a long runway for the company's continued development. This move emphasized Star Atlas' commitment to its long-term vision. Gamers diving into the world of blockchain gaming should keep an eye on SAGE Labs, the latest sensation developed by the team behind Star Atlas on the Solana blockchain. This browser-based sci-fi game boasts impressive transaction records, recently recording over 2.2 million transactions in a single day, surpassing even the Polygon network. However, questions have arisen about the nature of these transactions, with speculations of automated activities. What sets SAGE Labs apart is its on-chain gameplay, requiring users to engage with their Solana-compatible wallets for every action. Enhanced features like an ATLAS transaction fee system and decentralized character management add depth to the experience, allowing players to become fleet managers and engage in resource extraction, crafting, and more. Despite its success, it's crucial to recognize the economic challenges faced by its parent company, Star Atlas, earlier this year. Explore SAGE Labs, the game that's pushing the boundaries of blockchain gaming while shaping the Solana ecosystem. Discover SAGE Labs, a Solana blockchain sci-fi game, breaking records with 2.2M transactions/day and reshaping blockchain gaming.