Valhalla Takes Center Stage in EPL's 2024-25 Season
The PlayToEarn MMORPG, Valhalla, is poised to break new ground by spearheading a significant advertising campaign in the upcoming English Premier League season. Through the strategic use of LED perimeter boards during live EPL matches, the campaign aims to catapult the brand into the global spotlight, strengthening its credibility and broadening its audience. The English Premier League, a behemoth in global sports viewership, outshining even the UEFA Champions League and Bundesliga combined, provides an unparalleled platform for such advertising endeavors.
Massive Global Reach and Visibility
The EPL's reach, broadcasting to 712 million households across 190 countries and amassing a cumulative audience of 3.23 billion in the 2022-23 season, presents an exceptional opportunity for digital platforms like Valhalla. This campaign is set to navigate through the complexities of global viewership, ensuring minimal ad avoidance and maximizing visibility across broadcast, social media, mobile, and online platforms. Notably, each minute of LED ad delivery is projected to yield 156 minutes of global on-screen visibility, marking a significant stride in advertisement efficiency.
The Dynamics of Social Media Engagement
Echoing the league's immense reach, Premier League clubs boast over half a billion total social media followers. This presents an invaluable asset for platforms like Valhalla, leveraging the league's comprehensive digital footprint across Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube, to significantly enhance their branding and engagement strategies.
Strategic Placement and Creative Flexibility
Valhalla's venture into EPL advertising is not just about splashy visibility; it's about strategic engagement. The LED perimeter board ads are meticulously planned for TV-facing ad systems, ensuring prominence during live broadcasts. This creative flexibility and in-program exposure transcend traditional advertising methods, paving the way for a more interactive and immersive brand experience.
Floki: At The Heart of Valhalla's Ambition
Beyond the captivating realms of Norse mythology and creature-collection adventures Valhalla promises, lies its strong connection with Floki – a cryptocurrency with a vision of global recognition and utility. Floki's dedication to community, philanthropy, and strategic marketing partnerships has already established a significant global presence. The upcoming EPL advertising campaign is an extension of Floki's ambition, blending the realms of gaming, digital economy, and sports viewership in a unique marketing symphony.
Conclusion: A New Era of Digital Marketing
As the EPL season draws near, the alliance between Valhalla, Floki, and the English Premier League symbolizes more than just an advertising campaign; it marks the dawn of a new era in digital marketing. Through strategic positioning, creative flexibility, and leveraging the EPL's mammoth viewership, Valhalla is set to revolutionize how digital platforms engage with global audiences. This venture, poised to reach over 200 million people with approximately 1.2 billion impressions, is not just about numbers; it's about establishing a precedent for the future of digital marketing in sports.
The confluence of technology, gaming, cryptocurrency, and traditional sports viewership presents a fertile ground for innovative advertising strategies. As this campaign unfolds, it will undoubtedly provide insightful data and lessons on the efficacy of such cross-industry collaborations, potentially setting new standards for audience engagement and brand visibility in the digital age.
In this evolving digital landscape, the collaboration between Valhalla, Floki, and the EPL is a testament to the dynamic possibilities of blending gaming, cryptocurrency, and sports marketing. The anticipation for this pioneering campaign underscores the growing influence of digital platforms in traditional sports realms, heralding a new chapter in digital engagement and marketing strategies.
