Unlocking New Realms: Floki's Valhalla Leads with Premier League Campaign
The announcement has rippled through the digital and real-world alike: Floki's Valhalla, a pioneering PlayToEarn MMORPG, is set to capture the spotlight with an ambitious advertising campaign during the English Premier League (EPL) 2024-25 season. This move is poised to harness the electrifying atmosphere of live football matches, deploying LED perimeter boards to beam Valhalla directly into the homes and hearts of a global audience.
The EPL: A Global Sports Phenomenon
With the English Premier League standing tall as the planet's most-watched sporting league, this partnership is anything but ordinary. Surpassing both the UEFA Champions League and the Bundesliga in viewership, the EPL's 2022-23 season pulled in a staggering cumulative audience of 3.23 billion. Its broadcasts reach 712 million households across 190 countries, translating to 2.01 billion viewers glued to live match programming, further complemented by 1.22 billion enthusiasts engaging with highlights and other formats.
This league is not just a sporting spectacle but also a social media titan. Boasting over half a billion followers across various platforms, it represents a fertile ground for digital marketing strategies. Valhalla's campaign is thus cleverly positioned to leverage this immense digital footprint, ensuring brand visibility on a monumental scale.
Revolutionizing Advertising in the Premier League
Valhalla's LED ads are masterfully designed for maximum impact. Located to ensure visibility during TV broadcasts, these ads offer creative flexibility, allowing for content that resonates with and captivates the audience in real-time. Such strategic placement guarantees in-program exposure, weaving the Valhalla brand seamlessly into the fabric of each game.
Moreover, the campaign is tailored for multichannel coverage, ensuring that the ads cut across various viewer touchpoints, including broadcast, social media, mobile, and online platforms. This holistic approach, devoid of virtual overlays or interruptions, makes the viewing experience almost inescapable and significantly more engaging.
With 100 minutes of ad time throughout the season, this campaign is not just a fleeting moment but a sustained effort to broadcast Valhalla's narrative worldwide. A notable 40% of the advertising inventory is set aside for matches featuring top clubs, projecting an extensive reach with over 200 million people and 1.2 billion impressions anticipated.
The Global Impact of Valhalla's Campaign
The campaign's scope is broad, with projections indicating substantial engagement across continents. In Europe alone, it's expected to amass around 81 million impressions, with Asia & Oceania and Africa not far behind. This is a testament to the campaign's robust design, ensuring Valhalla's saga resonates far and wide. Broadcasting partners spanning Sky Sports to Disney+ Hotstar amplify this effect, making it a truly global endeavor.
About Valhalla and Floki
Valhalla breathes fresh air into the MMORPG genre, inviting players into a rich, Norse-mythology-inspired universe. Here, the interaction with Veras, a quirky collection of creatures, forms the bedrock of adventure, underpinned by a vibrant player-driven economy and strategic battles.
Floki, the driving force behind Valhalla, presents itself as the people's cryptocurrency, aiming for widespread adoption and recognition. With a focus on utility, community, and philanthropy, Floki has not only amassed a significant following but has also solidified its status in the global market through strategic initiatives.
This ambitious advertising campaign is more than just marketing; it's a statement of intent from Floki and Valhalla. By intertwining with the world's most popular football league, they're not only projecting their brand into millions of homes but also setting a precedent for how cryptocurrency and gaming projects can engage with broader audiences in innovative, impactful ways.
