The gaming industry on the ton blockchain, closely linked with the telegram app, has recently experienced unprecedented growth. Inal Kardan, who spearheads gaming initiatives at the ton Foundation, revealed a fascinating statistic: nearly 20% of telegram's user base regularly engages with games on the platform. This marks a twentyfold increase from just 1% last December. In this article, we delve into the insights from a recent conversation with Kardan, uncovering the drivers behind this surge and the future prospects of gaming on telegram.
The Rise of Gaming on telegram
telegram, boasting roughly 950 million users worldwide, has become a formidable arena for blockchain-based gaming. Titles such as Notcoin, Hamster Kombat, and Yescoin have been instrumental in this growth, potentially introducing millions to web3. The allure of earning token rewards through gaming has made this sector more palatable and intriguing to a wide audience.
According to Kardan, the success of these games lies not just in their entertainment value but in their ability to foster community and engagement. The current monetization strategy leans heavily on generating user traffic rather than traditional in-app purchases. However, as the ecosystem matures and token generation events (TGEs) unfold, these monetization models will need to evolve to ensure long-term financial sustainability.
Exploring Popular games: Notcoin and Hamster Kombat
Case Study One: Notcoin
Notcoin has emerged as a forerunner in this evolving landscape, with its groundbreaking $1 billion token airdrop. This move distributed 80 billion NOT tokens and propelled the game's token to a market cap of approximately $1.1 billion. The team's continuous efforts to launch new games, alongside aggressive marketing campaigns, aim to keep the player base engaged and growing.
Case Study Two: Hamster Kombat
Hamster Kombat, despite its claim of over 300 million users, faces challenges such as bot accounts and complexities in managing large-scale airdrops. The project has delayed its TGE to sort these issues, intending to allocate a majority of the airdrop to genuine players. Kardan remains optimistic about the game's potential to offer new titles that could tap into mid-core gamers, leading to significant revenue through in-app purchases.
Future of ton and telegram
Mid-core games, striking a balance between casual games' simplicity and console games' depth, are anticipated to play a pivotal role in the future gaming landscape on ton and telegram. Such games have already shown promise in terms of user engagement and revenue generation. Kardan pointed out Gatto, a mid-core game resembling Tamagotchi, as an example of success in this domain. He expects more games like Gatto to be introduced, significantly contributing to the ecosystem's growth.
Final Thoughts
The integration of gaming with the ton blockchain and telegram has had a substantial impact on the crypto gaming sector. The astonishing leap in user engagement, from 1% to 20% of telegram's users, underscores the escalating interest in blockchain-enabled games. Titles like Notcoin and Hamster Kombat not only have attracted vast numbers of players but also showcased the potential of innovative token strategies.
As this environment continues to evolve, the infusion of mid-core games is likely to further shape the development and profitability of gaming on these platforms. The future of ton and telegram gaming appears bright, with anticipated growth and novel adaptations on the horizon. For those interested in a deeper dive into this topic, the full interview offers further insights.
